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TXU Energy “Cherry”

Posted in Color, Editing, Graphic Design, Motion Design, Visual Effects

This was a fun spot that we shot on set. The food stylist got us halfway there and was able to provide solid elements of whipped cream on greenscreen with the hand model putting the cherry on top. Then I edited, masked, and resized the elements to make it look like the cherries were being stacked on top of each other.

I set the type and gave it a subtle treatment with a lighting effect to finish the spot.