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Mike Roy

Creative Director

6524 Cliffside Dr

North Richland Hills

TX 76180

(214) 274-3967


Reel FX Creative Studios, Dallas, TX. (                     2016 – present

Creative Director

Direct a variety of high-end creative projects in multiple modalities for clients. Oversee the aesthetics of projects, interface with clients, and manage team members and resources to accomplish creative goals.

  • Shepherd difficult, complex creative projects from concept to completion
  • Motivate team members and coordinate their collective creative efforts in the best way possible
  • Research evolving marketing and design trends and recommend creative strategies for the studio
  • Educate and train team members in software, techniques, and best practices
  • Lead decisively, making difficult decisions while being flexible enough to modify them when necessary
  • Work directly with clients, seeking win-win solutions while maintaining the aesthetic integrity of the project
  • Communicate goals, objectives, and aesthetic observations clearly and convincingly
  • Craft pitches and proposals to ad agencies, movie studios, and companies in order to win new business
  • Design and illustrate styleframes, storyboards, animatics, pitch books, and other media for job proposals
  • Balance time, tools, and talent to reach necessary creative objectives according to studio resources, budgets, and goals

Reel FX Creative Studios, Dallas, TX. (                     1999 – present

Visual Effects / Motion Graphics Artist

Perform creative finishing for Commercial, Film, Music Video, Virtual Reality, and Special Venue Projects such as ride films, museum installations, and other new media technologies.

  • Developed proficiency in a variety of graphics and visual effects software including Flame, Nuke, Photoshop, Illustrator, and After Effects, as well as other Adobe Creative Cloud apps
  • Used tracking software such as Boujou and 3D software such as Maya and Cinema 4D
  • Assessed potential jobs and provided detailed work estimates and visual effects breakdowns
  • Supervised visual effects shoots, including planning and suggesting solutions that saved time and money and that furthered the creative goals of the client as well as our studio
  • Performed demanding, time-sensitive creative tasks while interacting directly with clients
  • Assessed problems and implemented viable creative solutions quickly and efficiently
  • Strove to achieve the highest level of artistry possible while satisfying core goals projects
  • Synthesized various elements from multiple sources and enhanced them for the best possible result, often under strict deadlines
  • Worked independently, but assertively sought feedback when needed
  • Completed work for clients such as Hasbro, Coke, Pepsi, Gatorade, Annheiser-Busch, JCPenney, Mary Kay, Zaxby’s, North Face, EA, Home Depot, Sony, Interstate Battery, McDonald’s, TXU, Disney, Relativity Media, Dodge, Chevy, Ford, Toyota, Fiat, Hyundai, Robert Rodriguez’ Troublemaker Studios, Odyssey Golf, Community Coffee, Joe’s Crab Shack, Gordon’s, Gold Bond, and Nestle

M-Link Technologies, Lewisville, TX (                    1997 – 1999

Interactive Multimedia Designer

Design and implement themes and graphics for corporate computer-based learning systems.

  • Developed proficiency in Adobe Illustrator, Photoshop, Lightwave, and Form-Z
  • Designed themes and artwork to help accomplish learning objectives
  • Created custom graphical interfaces (UI/UX) for each course according to the theme
  • Implemented interactive functionality with Authorware
  • Broke down complex concepts into easily learned visual interactions
  • Met with clients to discern learning objectives and develop appropriate creative solutions
  • Developed for Alcon Laboratories, Chase Bank, MCI, EPRI, Nokia, GTE

Freelance Graphic Artist, Web Designer, and Creative Consultant                     1992 – present

Execute various creative projects for a variety of clients in multiple industries.

  • Designed themed collections of artwork for Bernina’s sewing machine stock catalog
  • Created a series of book covers for Harding University’s Career Center
  • Worked for Birdlegs, Inc. to create original T-Shirt artwork and won design awards
  • Designed logos, print pieces, and websites for a number of clients
  • Created fine art paintings, drawings, and illustrations and sold them to various patrons
  • Shot and edited various web videos for multiple clients
  • Conducted product and portrait shoots and retouched photographs
  • Created the logo for the Fort Worth Baroque Society
  • Functioned as webmaster and web designer for Indian, Indian,,,, and
  • Consulted on pitches, scripts, and storyboards for various commercial projects


National Association of Broadcasters (Autodesk Booth), Las Vegas, NV                    May 2016

Planned and gave a talk and technical demonstration over three days: How ReelFX is Creating VR Experiences with Flame

Republic Studios, Dallas, TX                     Aug. 2016

Gave a live presentation and fielded a discussion on VR opportunities with a post production studio

Flame User Group Meeting, ReelFX, Dallas, TX                    Dec. 2015

Planned and gave a talk and technical demonstration on virtual reality

Flint Academy Animation Camp, Arlington, TX                     Aug. 2016

Planned and taught a week-long animation camp for all ages, culminating in a red carpet movie premiere presentation for parents and family

PERSONAL PROJECTS                    2014-present

A mindset-oriented blog for artists and creatives focused on removing limiting beliefs that keep them from creating and sharing their best work.

  • Designed, built, and maintained the website with WordPress, CSS, and HTML
  • Created a handful of e-guides for subscribers to download
  • Maintained a regular email newsletter for subscribers
  • Planned, wrote, recorded and hosted online courses
  • Networked with other influencers to write guest posts on their blogs
  • Maintained a social media presence on various sites with regular posts
  • Syndicated content and courses to Udemy and Skillshare                    2015-present

A publishing company to develop and self-publish Adult Coloring Books.

  • Curated and generated line art specifically for coloring books
  • Built graphics for book covers and interior content
  • Wrote book copy as well as marketing copy
  • Self-published books on Createspace and Amazon
  • Developed website and maintained a social media presence to market books

Pixmondo                     2014

An app company to publish mobile applications for iPhone.

  • Researched app market and learned how to publish apps on the App Store
  • Developed and self-published two “photobooth” style apps using templates and Xcode
  • Developed graphic interfaces as well as content graphics
  • Marketed the apps through custom built websites and social media                    2011-2013

A training and tutorial blog for users of Autodesk Smoke creative finishing software.

  • Built website and wrote periodic training articles
  • Recorded tutorial screen casts and uploaded them to YouTube
  • Wrote newsletters and social media posts with news, tips, and lessons


Harding University, Bachelor of Science Degree in Art                    1991-1995

  • Alpha Chi National College Honor Society
  • Kappa Pi International Art Honor Society
  • Maintained a 3.6 grade point average
  • Completed a 50 page thesis for an independent study senior project on Italian Renaissance artists
  • Attended the Harding University In Florence international study program
  • Ran the graphic design lab for a semester
  • Took a post-graduate independent study in painting with Dr. Robinson for graduate credit
  • Member of Chi Sigma Alpha men’s social club, elected club Historian in 1993


Katy Perry Firework (Music Video)



Rihanna Reb’l Fleur (Broadcast Commercial)



Interstate Battery Tight Fit (Broadcast Commercial)


Interstate Battery Pinball (Broadcast Commercial)


PINK Perfect (Music Video)


Universal Studios Orlando The Simpsons Ride




  • Charter member, Dallas Flame User’s Group

  • The Behance Network / Adobe Creative Cloud

  • Fort Worth Choral Society


  • Dallas International Film Festival

  • Fortress Inner City Ministry – Fort Worth, TX

  • Christ’s Haven For Children – Keller, TX


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